While browsing in a bookstore back in the US last November, I came upon the book Punished By Rewards: The Trouble with Gold Stars, Incentive Plans, A’s, Praise, and Other Bribes by Alfie Kohn. It sounded pretty interesting so I purchased it and pretty much devoured it. Before writing a review, I figured I better read it again a little more slowly, which is why I’m just now getting a review out to you.
In this book, the author discusses the science of applied behaviorism (the use of praise/rewards and punishments to control behaviors) and how, when applied to humans as a motivational technique, it doesn’t work. According to Kohn, this is pretty accepted in the psychological community, with applied behaviorists even offering only that applied behaviorism probably doesn’t hurt motivation.
The book then goes on to describe how rewards have become commonplace in the business world, the classroom, and in parenting. A couple of examples he describes: Employees get bonuses, and eventually they’ll come to expect them and feel punished if they don’t receive a bonus anymore, or don’t get as high a bonus as they were expecting. I can’t count the number of friends and family members who’ve complained and considered quitting because their bonus wasn’t high enough and the department idiot got X much more than them. Kids are graded (he’s against this) and often children with the highest grade on a test will get an award like Student of the Week (I got it once in 7th grade French class), setting them up as competitors instead of fostering team work and collaboration. On this subject, he writes:
Everyone else is a potential obstacle to one’s own success. If the reward system sets people up as one another’s rivals, the predictable result is that each will view the others with suspicion and hostility and, depending on their relative status, perhaps with contempt or envy as well.
Why do we use rewards?
Because they’re easier — in the short term. Here is a longer excerpt addressing this question:
Rewards do not require any attention to the reasons that the trouble developed in the first place. You don’t have to ask why the child is screaming, why the student is ignoring his homework, why the employee is doing an indifferent job. All you have to do is bribe or threaten that person into shaping up…
A mother in Virginia wrote to me not too long ago to challenge my criticism of behavioral manipulation. “If I cannot either punish (or allow consequences) or reward (bribe) my children… what do I do when my almost three year old… wanders out of her room again and again at bedtime?” she asked. Fair enough: let us consider three possible ways of dealing with a child who will not stay in bed. Behaviorist A favors “consequences”: “If you’re not back in that bed by the time I count to three, young lady, you won’t be watching television for a week!” Behaviorist B favors rewards: “If you stay in bed until morning for the next three nights, honey, I’ll buy you that teddy bear you wanted.”
But the nonbehaviorist wonders how anyone could propose a solution without knowing why the child keeps popping out of bed. With very little effort we can imagine several possible reasons for this behavior. Maybe she’s being put to bed too early and simply isn’t sleepy yet. Maybe she feels deprived of quiet time with her parents, and the evening offers the best opportunity for her to cuddle or talk with them. Maybe she’s still wound up from what happened a few hours earlier and needs to rehearse and clarify the day’s events to try to make sense of what happened. Maybe there are monsters under her bed. Or maybe she can just hear people talking in the living room. (Is there anyone too old to remember how all the excitement seemed to start after we were put to bed?)
The point is we don’t yet know what’s really going on… Each of the possible explanations for why this girl doesn’t stay in bed at night would seem to call for a different solution. (This is one of the reasons it is difficult to give a simple reply to people who demand to know what “the alternative” is to using rewards.) Rewards are not actually solutions at all; they are gimmicks, shortcuts, quick fixes that mask the problems and ignore reasons. They never look below the surface.
Rewards don’t really work
Kohn explains that rewards and punishments are controls used to try to manipulate the behavior of others, and no one likes to be on the receiving end of manipulation. I sure don’t. And while they might work in the short term, in the long term they tend to have either no, or the opposite, effect. He cites studies that found that kids told they were toy testers and given incentives to play with certain toys did not play with them after their “test-periods” were over, while kids in control groups not given incentives played just as much with the toys afterwards. In another study he cites, kids given tutoring and money for good grades performed more poorly academically than kids just given tutoring. In the Afterword, Kohn writes about rewards in business:
Not a single controlled study has ever found that the use of rewards produces long-term improvement in the quality of work. In fact, experimental simulations continue to suggest that the opposite is true.
Rewards in schools:
In 1995 two researchers… designed a two year experiment in which “adolescent girls at risk of school failure” were offered financial incentives for improving performance. The result: contrary to the experimenters’ prediction, these students ended up doing worse with respect to both grades and school absences than did girls who received social and educational services without any rewards. More remarkably, they also did worse than the control group — that is, the girls who were just left alone! As we’ve seen in other studies, offering rewards proved to be not merely ineffective but actually counterproductive.
And on reward use in parenting:
We live in a culture where the highest compliment a parent can receive is that his or her kid is “well behaved” (read: docile). When strangers in restaurants tell us how “good” our daughter is, they don’t mean that she is admirable in an ethical sense but merely that she hasn’t been a nuisance to them. No wonder people declare matter-of-factly that it’s simply unrealistic to do without treats and threats: these tactics may indeed be necessary if our goal is to produce children who spend their lives just doing what they’re told.
Final thoughts
This book really resonated with me. I did poorly in school and absolutely hated controlling teachers. I figured out the absolute minimum it took for me to pass a class and that’s all I would do. My high school GPA upon graduation was 2.7 out of 4.0. I would just pass any course that was required, then ace my electives. And I’m not talking electives like art, I went to a total nerd school. I got a D in English, in History, in Calculus, in Physics, then got As in classes like Robotics, Artificial Intelligence, and AP Government.
I went to college at VCU, a lower ranked state school, because of this, and my undergraduate work was only slightly better (mainly because the coursework was a lot easier). It wasn’t until graduate school that I cared about studying. Once I was fully in charge of picking my coursework, I didn’t have any problems with grades anymore. My Masters GPA at VCU was 3.8 and my GPA while I was a PhD student in statistics at Duke University was a 4.0.
The chores my parents paid me to do while I was growing up are the chores I absolutely hate doing now. They’re the ones I’ll do dead last, the ones I’ll leave till they are past being an absolute necessity. I have no problem scrubbing the bathroom and mopping the floors, but washing the dishes? Vacuuming? NO WAY!
What the author said about using rewards really made sense to me. Before reading this book, anytime Oliver did anything good, I’d praise him enthusiastically, “Wow! That’s so great! What a good boy you are!” Now, if I’m really amazed, I’ll praise him, but if he’s building a tower for the hundredth time, I’ll just do as Kohn suggests and say, “You did it!”, letting him make his own judgment about what he did.
The author has also written a book Unconditional Parenting: Moving from Rewards and Punishments to Love and Reason, which focuses more on the parenting aspect. I’ve been told it’s a good read, but is more theory than practical advice. It’s on my wishlist now anyways, so maybe later on this year you’ll get a review of that book.
What are your thoughts on using praise and rewards?



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I can definitely see the advantage of helping a child see the rewards of good behavior (such as having friends, a more relaxed parental unit, etc.) rather than bribing them. I agree with the idea that an overall happy person doesn’t require external rewards, but it requires a heck of a lot of work to help a child become that kind of person. I do think there is always a trade off though. The short term rewards may be used to support the long term goal of happiness.
Funny! I was doing much of this on my own, but I do praise as well. I think I’ll add it to my wishlist!
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Sounds like an interesting read! Thanks for the review.
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